Two straight down years for CDJR in this market: 16,446 registrations two years ago, 15,516 last year, 13,832 in the current rolling 12. In a shrinking market, every unit of growth is conquest. This is the readout on where the Dayton Andrews stores stand, and where the share is moving.
Dollar figures use a blended $4,400 front-end + F&I gross per new unit, an industry benchmark estimate (Cox Automotive / KBB brand ATP Dec 2025 · Haig Report 2025 front-end PVR · NADA 2025 F&I), not Dayton Andrews' actual gross. New-vehicle gross only; no fixed-ops or used follow-on included, so these figures run conservative.
Stellantis added a 25% Bonus Fund for Q4: $100 of your $400 per new vehicle sold pays back only on certified tactics. Spectrum Reach is a certified CTV provider, so that piece runs fully reimbursable October through December. We bill through MarketCenter and file the co-op paperwork.
Addressable Streaming TV targets by household and ZIP. Aim it at the exact Primary ZIPs each store is losing: Clearwater Beach, Largo and Countryside for Clearwater; the beaches and north St. Pete for 34th Street. In-market auto intender overlays put spots in front of households actively shopping.
Audience Streaming TV plus Bay News 9 keeps the Dayton Andrews name in front of Pinellas County before shoppers pick their short list. The registration data shows demand is not gone, it is choosing other rooftops. Awareness media is how a family store outpunches the megagroup ad budgets.
A produced 30-second spot per store, or one family spot with both addresses, at no added cost through our creative teams. Truck month, Jeep season, service specials: refreshed as offers change, cleared for CTV and broadcast.
Walk through this dashboard live, model by model and ZIP by ZIP, and leave with the Q4 DAP math for both stores. No pitch deck, just the market.